Top SEO Strategies for Website Redesign

Introduction

When you redesign your website, there are a number of things that you need to consider. You have to focus on the user experience, search engine optimization (SEO), and site speed. However, these things can be difficult when you re also trying to maintain your current traffic and keep up with customer demands not to mention that launching a new website is expensive! With a bit of planning and research ahead of time, however, it s possible for any budget-conscious business owner or webmaster to create an engaging online experience that meets both usability standards and search engine requirements. Below are some tips for how you can make this happen:

1. Define your goals

Defining your goals is the number one thing you can do to make sure the redesign is successful. Why? Because if you don't know what to aim for, how will you know if you've achieved it?

When defining your website redesign goals, there are many things to consider:

• What are the main goals of this redesign process? What do we want people to be able to do on our website after this project is complete?
• How will we know when those goals have been met and we've achieved success with our new design?
  
• If a goal isn't met after redesigning, what would cause us not reach that goal and how could we change that outcome next time around so that it does happen in future years (assuming there are more than one year).
  

2. Audit the current website

Now that you have an idea of what your redesigned website will look and feel like, it s time to put it into action. However, before any work can begin, it s vital to audit the current website. You want to make sure that your site is as ready for prime time as possible so that there are no surprises when you launch. Here are some things you should check:

• SEO health. Make sure that the current website has been built with an eye toward search engine optimization (SEO). This includes ensuring that it's fast, has good usability and accessibility features, mobile-friendly design and plenty of great content! It also means making sure that all of these things are available across social media channels such as Facebook or Twitter too!
• Security/privacy concerns. If your current site uses tracking cookies on its users' browsers or requires logins via third party providers like Facebook Connect or Google+, then these will need updating before going live after launch day arrives in order not only prevent potential problems during transition periods but also protect user privacy rights under GDPR standards."
  

3. Create a list of key pages

The third step is to create a list of key pages that need to be migrated, updated, or removed. This should include any pages that were previously important for your business but no longer contribute to its growth (e.g., old blog posts that are no longer relevant).

It s also good practice to ensure that your new website has room for all of the content you have on your current site at this stage in order to avoid having over-clutter once the redesign is complete.

4. Determine what will stay and what will go

Now that you know the structure of your new site, it's time to get a little more specific. First, make a list of all the pages that will stay in their original places on the new site. Then make another list for those that will be removed altogether.

Next, take your first list and subcategorize it into two groups:

• Page types (e.g., product listings) that won't need to change at all
• Page types (e.g., product descriptions) that do need to change
  

5. Display your URLs in the quickest, cleanest way possible

Display your URLs in the quickest, cleanest way possible.

As part of any redesign project, you'll want to make sure that your URLs are displayed as quickly and cleanly as possible. This means using things like:

• A single-page website instead of a multi-page site.
• A sitemap to help search engines crawl through all of the pages on your site more efficiently.
  
• 301 redirects or canonicals tags to ensure that all links point back to the correct page rather than one with broken links.
  

6. Make sure images retain their SEO value during the redesign

• When it comes to images, you should make sure that they retain their SEO value during the redesign.
• The best way to do this is by using alt tags and descriptive filenames for each image. In order to ensure that your alt tag remains relevant, name the file so that it's easily identifiable if someone were searching for it without actually seeing the image itself (for example: "logo-sales-strategy").
  

7. Preserve crawlability

• Check your robots.txt file. 
• Make sure your sitemap is still valid.
• Check that internal links are still working

8. Improve UX

• Improve the UX (user experience). As mentioned above, user experience is one of the most important aspects of any website redesign. If a site is hard to use or if it's difficult to navigate, you can be sure that it will negatively affect your SEO efforts. 
• Utilize responsive design. Responsive design is imperative for any website; it allows your content to be viewed anywhere and on any device, which has become increasingly important over time as mobile internet usage has skyrocketed. It also helps push forward innovative techniques like AMP (Accelerated Mobile Pages) because they work well with responsive sites in general and don't require developers to create separate versions for smartphones or tablets. 
• Make sure everything works together seamlessly from mobile devices all the way up through desktop monitors without any hiccups along the way--this goes for both text-based information as well as multimedia content like videos or images!

9. Focus on fast page load times

Page load time is one of the most important factors in your site's performance. It can affect everything from bounce rate to conversion rate, which directly affects how much money you make. In fact, faster pages convert better and rank higher than slower ones.

So how do you measure page load speed? Use Google Chrome or Firefox to open up a new tab, then visit [ ] and enter the URL for any page on your website (make sure it isn't already cached). The results will show you how long it takes for that page to load the faster this happens, the better.

Takeaway:

As you can see, SEO strategy is an important part of redesigning your site. By following these guidelines and using the right tools, you ll be able to improve the content on your website so it s easier for customers to find what they need and convert into sales.

Conclusion

If you re looking to improve your website s SEO and make it more user-friendly, these are the top strategies to consider. A redesign can be a great time to try out new tactics that will help you achieve your goals, but it s also important not to lose sight of what makes your site unique or special in the first place!