Use Research to Get Traffic and Backlinks

Introduction

Research is the type of content that shows the knowledge and expertise a business has, in any particular domain. This type of information is very valuable for people looking to make various business decisions that impact their growth and future. Publishing in-depth research reports on trends and popularity of topics in different business sectors can generate thousands of backlinks in no time. Performing high quality research is difficult and the data uncovered as a result of the research is sought by many people. This strategy combined with email marketing and social sharing can boost the website traffic instantly and retain a large number of visitors in form of backlinks.

What are backlinks & why are they important?

For anyone wondering what backlinks mean to their website, this section explains what they are and why they are important.

Backlinks are links to your website from other websites. So if another website owner decides to add a link to your research on their website then that is a backlink.

Backlinks are the important because they are the most important measure of your website's authority on the internet as interpreted by the search engines such as Google, Bing, Yahoo and others. The more backlinks you have for your website, the higher your website will rank for the keywords targeted by your research.

How to create a research report?

There are many ways to approach this but starting out with a basic framework will help bring the ideas together and will create a structure around the various steps involved.

Identify the target industries

Getting traffic from a target audience that may end up engaging with your business is important. Identify all the different types of industry verticals that fit your customer and vendor profile.

List down your products and services

Your products and services may solve different problems for different types of customers. A body builder may view a protein bar differently than someone who is on a weight loss journey. The same product or service can address different problems for different people.

Create relatable symptoms of the various problems you can solve

People are busy and their brains are overloaded. They may not know that they have a problem but they are well aware of the symptoms. They are more likely to pay attention to a relatable symptom from their day to day challenges.

Look for data

Research is all about finding data. Now that you have identified the target industries, their challenges and symptoms, you should be able to look for pre-existing trends, solutions, effectiveness of solutions, studies, future plans etc. Put all the data in excel and classify them into as many different views as you can. For example, trends sorted by the year could be one of these views.

Produce Charts & Reports

Compile all your research data in the form of visual charts and reports to create a compelling and attractive research content page on your website. Add additional paragraphs around these reports to create a long form content page.

How to publish your research?

This is the easy part. Once you have completed and published the research on you your website, you now have a link that can be shared in many ways. You can send out the information in your newsletters using your email marketing software. If your website is on the Cart2Order platform then this could not be any easier. You can also share the link on various social media sites.

The key to attracting visitors is the quality of your research. Make this a regular part of your content strategy and you will be surprised how fast you leave your competitors behind.

Google can index PDFs too

If you already have case studies, research papers, market reports or other similar document is PDF format then you can upload them to the website using Cart2Order's gallery component. This will also help with SEO and traffic.