10 reasons to consider Cart2Order as your e-commerce management platform

If you have to go through a designer or a developer to switch banners, images, videos and any other type of content on your website then growing online presence becomes a lot more challenging and a lot more expensive. Even the platforms that provide content editors overwhelm people in the sales and marketing teams due the complexity of the editors and a wide variety of editing options. We have made sure that our content editors are designed specifically for non-technical people so the business users can focus on creating compelling content and not worry about how they would update the pages on the website.

There are several popular e-commerce or website management platforms that focus on web design tools more than data management tools. Some of these platforms started out as website builders and now have added e-commerce features to their platforms. These platforms try to manage all the data using their design centric user interface. Creating a product on these platforms feels like adding a new design module. Everything is a drag and drop editor which ultimately suppresses the data visualization capabilities. We have chosen a data centric application design which enhances navigation and visualization of data. It makes it easier to find and view anything you need without having to go through various popups and design tools.

B2B commerce is very different from B2C commerce. B2B stores have various custom product catalogs with custom pricing for each business group. Payment and shipping options also vary from customer to customer. Paying through purchase orders is a norm among bigger institutions. Some purchase orders require an approval by a supervisor at the customer ¢ s location. B2B commerce also requires budget control tools to configure max checkout amounts, product limits etc. and they also vary from one customer to another. None of the other platforms provide such extensive B2B commerce capabilities. Cart2Order has been lucky to have started out as a B2B platform and our clients have helped us build every B2B feature that they use on a day-to-day basis. We provide the most comprehensive set of B2B tools compared to any other platform.

Cart2Order allows us to create multiple online stores from the same inventory. Each store can feature its own custom product catalog and pricing. Stores have complete control over product titles, descriptions, images etc. to help each store look different. This feature can be utilized in several different ways to accomplish various business goals. One example would be to perform a/b testing for the products you are trying to sell and establish a more competitive pricing. Another example would be to create stores that specialize in subset category of a larger catalog. If you have a retail location, you can create a site that can be accessed by the retail location with its own pricing scheme.

The ease of checkout is a huge factor in ensuring return customers to your online shopping website. We have studied the checkout processes of some of the most widely used shopping websites before designing our own checkout process. We have ensured that the checkout experience is consistent with what the online shoppers are used to. The items in the cart are always visible and accessible so the users can make changes in real time. One-click checkout makes online shopping a total breeze for returning customers. There are several tools available to save items for future checkout or save them to various lists. These lists or custom order pads can also be managed by the site admins for B2B customers.

Every order must be tracked and well documented to provide a top-notch customer service experience to online shoppers. Cart2Order offers a quick order view along with a detailed dashboard with every piece of required information at your fingertips. The system supports both total and partial fulfillment of orders with accurate status updates sent automatically to the customers. An activity module tracks and documents the entire life cycle of every order automatically. The order dashboard offers a built-in messaging module to communicate internally as well as with the customers if needed. The customers also have access to this messaging feature through their store dashboard on the online store website.

Cart2Order is fully equipped with online marketing tools. Every module contains onsite SEO configuration forms to optimize SEO meta data along with open graph meta data for social sharing. The email marketing module uses email templates to send out newsletters and run other types of email campaigns. Automatic list builders collect email addresses from various online activities such as contact form submissions, online orders, newsletter subscription modules etc. Custom list builder allows importing email addresses from external lists. Creating and starting an email campaign is easy as inputting your email content into the respective template and selecting the target lists. The campaigns can be started instantly or scheduled for a future date. Campaign reports provide every email metric you need to know such as, who opened your emails, who clicked on the links, who unsubscribed etc.

The platform offers two different dashboards to separate the website analytics from sales analytics. An easy-to-use toggle button allows for switching between the two dashboards. There are many different types of sales reports available to analyze the performance of online stores. We have worked with real online store owners to identify the kind of reports that are most useful to business owners when it comes to online sales. These reports can help make various data driven decisions to increase online sales and manage customer relationships better.

Cart2Order has been developed using very robust and secure technologies. There are many open source e-commerce platforms that are quite vulnerable to online attacks. Cart2Order does not use any open source technology making sure that the entire system is closed to any hackers and outside groups that frequently attempt to exploit the code. In addition to having a closed system we use a multi-tiered architecture to separate the data layer from the application layer with a data exchange API platform. This helps with security and also serves as an integration layer to communicate with any third party software.